4 Major YouTube Marketing Trends You Need to Know in 2019

These days, most marketers are well aware of the value that social media brings to their businesses. Recent research indicates that over 3.5 billion people use social media, which means your target audience is likely discussing or searching for what you offer. By leveraging these platforms, you can effectively reach out to them.

Currently, businesses and customers engage in one-on-one communication, thanks to social media! YouTube, in particular, has become one of the most popular platforms for brands and consumers to connect. It’s a key player in the rise of video marketing, catering to a diverse audience. With over 1.9 billion logged-in users and a growing number each month, the potential for your business to grow on this platform is substantial.

Here are some major YouTube marketing trends to consider for your business:

1. YouTube Live 

Going live is crucial! In recent years, live streaming has become a cornerstone of social media success. According to Facebook, people are three times more likely to watch a live stream compared to a regular video. Real-time events tend to engage viewers significantly more than pre-recorded content. YouTube Live allows users to launch live streams where audiences can watch events unfold in real time. Live videos can engage viewers 7 to 8 times more effectively than standard videos, boosting your channel’s engagement rates. This feature can be used for Q&A sessions or to showcase your company’s products and services, helping to build credibility and trust with consumers.

2. 360-Degree Videos

This is a powerful YouTube marketing trend worth adopting. 360-degree videos allow users to click on a video and change the viewing perspective. The video continues to play as users interact with it, providing a virtual reality experience on their laptops or mobile devices. This format enhances product showcasing and engages users in a unique way.

3. How-to Tutorials

How-to videos are immensely popular on YouTube and are a great resource for users who want to learn something new. Though they’ve been around for years, businesses have recently recognized their value in increasing brand visibility and driving product sales. These tutorials can significantly reduce customer service inquiries by addressing common questions directly. For example, Apple uses its YouTube channel to promote new products and guide users on how to use the latest features, which alleviates confusion. Brands that effectively demonstrate product usage and explain features generally perform better.

4. Video SEO 

Videos require expert SEO practices as well. Many people are unaware that YouTube videos appear in search engine results pages (SERPs), making video optimization essential for marketing success. To maximize visibility, consider using text overlays, closed captions, as well as optimizing descriptions, titles, and file names. Ignoring YouTube SEO can hinder your ability to attract and retain your target audience.

In Summary

Now that you’re familiar with these four significant YouTube marketing trends, it’s time to implement them. While learning may take some time, success will follow as long as you understand effective YouTube marketing techniques. A helpful tip is to consult with an experienced professional who can provide tailored advice on integrating YouTube marketing into your business strategy.