How a Urologic Oncologist Generated 134 Patient Leads

In the digital-first healthcare world, attracting patients for advanced procedures such as robotic prostatectomy, partial nephrectomy, and cystectomy is not only about ads. It is more than that. Patients who are facing serious diagnoses spend weeks researching options in both English and Spanish. They explore Google, review the surgeon’s credentials, and compare websites. Suppose you offer practices like robotic prostatectomy or partial nephrectomy and they do not appear on the search engines or speak their language. In that case, you are not visible to them or generate leads.

This case study examines how Logics MD assisted a urologic oncologist in generating 134 patient leads within 90 days (3 months) by implementing a multi-channel, bilingual digital strategy tailored for urologic oncology.

The Challenge: Low Visibility in a Crowded Market

Despite offering top-notch services for robotic surgery, the practice faced several digital barriers as:

• Tough Competition: In Miami, multiple urologic surgeons and cancer centers are competing, which leads to driven-up advertising costs.
• Weak organic Presence: Before optimization, most traffic came from direct visits or referrals, but Google wasn’t delivering patients.
• No Spanish–language reach: The website had no Spanish-language content page, due to which the practice was missing a significant segment of Miami’s Hispanic population.
• Under-optimized Google Business Profile (GBP): The website had minimal visibility for key local searches like urologic oncologist near me.
• No analytics tracking: Without proper event tracking, there was no way to connect traffic to actual inquiries.

The Strategy: A Bilingual, Data-Driven Growth Plan for Robotic Surgery

To fix all the issues, our team launched a comprehensive and multilingual digital marketing strategy, which was focused on SEO, conversions, local visibility, and analytics.

1. Bilingual SEO (English + Spanish)

Our team of SEO experts identified and targeted high-value procedure keywords in English and Spanish.

• English: robotic prostatectomy, kidney cancer surgeon, bladder cancer surgery
• Spanish: cirujano de próstata robótica, cirugía de cáncer de riñón, oncólogo urológico Miami

This multilingual approach results in enhanced visibility and captures both English and Spanish-speaking searchers.

2. Conversion-Optimized Website Funnels

Website pages that were written in the English language have been rewritten in both languages that feature:

• Strong Call-to-action (CTAs): “Book Your Consultation,” and “Call Now,”.
• Mobile navigation was designed simply to offer fast-loading performance.
• Service pages were focused on the robotic procedures with patient-friendly language.

3. Targeted Paid Search & Retargeting

Our team shifted ad budget toward:

• High-intent search terms around the robotic urology procedures.
• Spanish-language ad sets on Google and Meta
• Retargeting campaigns to bring the visitors back to the site.

4. Google Business Profile Optimization

The Google Business Profile was optimized to improve the local search visibility:

• Implemented local call tracking that can monitor the inbound lead sources.
• Posted the testimonials of the real patient and before-and-after case summaries.
• Added the services such as “Robotic Surgery,” “Kidney Cancer Treatment,” and “Urologic Oncologist”.

5. Custom Analytics & Call Tracking

Our team had implemented:

• Google Analytics event tracking for the calls, form submissions, and button clicks.
• Custom naming for lead attribution.
• Reporting dashboards to monitor the lead sources in real time.

The Results: 134 Qualified Patient Leads in Just 90 Days

The results, achieved after three months of consistent execution and optimization, were impressive and measurable.

Traffic Distribution:

User Acquisition: Out of the total 3,610 users, around 2,694 come from organic search, while 842 arrive through direct traffic. Organic search has also delivered 81 key events versus 51 from the direct traffic. Referral and other channels contributed a handful of users and leads.

Search Console Performance: March → August 2025

We started SEO in March 2025, and Search Console data showed a clear upward trend:

• Total clicks: 4.38 K
• Total impressions: 362 K
• Average CTR: 1.2%
• Average position: 20.7
• Daily Clicks: From near-zero to 50–75/day
• Daily Impressions: From a few hundred to 4K–6K/day

This data reflects the major growth in the organic visibility, which is proof that the SEO efforts worked well.

Key Takeaways for Urologic Surgeons

1. SEO Is the #1 Growth Engine

Organic search accounted for 70% of total traffic and 66% of leads– a crucial channel for attracting patients searching for solutions, like robotic surgery.

2. Direct Traffic Shows Brand Value

Even without ads, direct visits convert well, which highlights the power of reputation and returning patients.

3. Referrals Convert at a High Rate

Referral traffic is small in volume, but has the highest conversion rate per session (3.3%). This emphasizes the importance of building medical referral networks.

4. Bilingual Content Expands Reach

Spanish-language optimization helped connect the Hispanic community in Miami. Spanish-language optimization was a segment that had been previously untouched by the digital marketing of the practice.

5. Local Optimization Is Non-Negotiable

Google Business improvements led to increased call volume and visibility for the local keywords like “near me” searches, which is crucial for location-based services.

6. Continuous SEO work pays off

We started SEO for the website in March 2025, which resulted in growth in the impressions and clicks, reaching thousands per day by August, which shows how sustained optimization can drive long-term visibility.

7. Track What matters

Implementing event tracking disclosed exactly which channels produce calls and form submissions, and organic search delivered 89 leads, which directed traffic generated 31.

Conclusion: Consistency + Strong Strategy = Results

In just 90 days, the practice has:

• Built a steady pipeline of high-value patient leads
• Boosted organic traffic by thousands per month
• Connected with a broader audience through bilingual content
• Improved local presence across Google properties
• Gained full visibility into what channels drive real inquiries.

This proves that data-driven and multilingual marketing is essential for a site to improve its visibility.

Ready to Grow Your Urologic Surgery Practice?

Do you want to grow your urologic surgery practice? LogicsMD can help you. Our strategies help robotic and urologic oncology practices scale with:

• Bilingual SEO for procedures like robotic prostatectomy and nephrectomy
• Conversion-optimized websites
• Paid and retargeting campaigns for high-intent leads
• Local search and Google Business optimization
• Full-funnel analytics to track every call and inquiry

Frequently Asked Questions:

Question: How can urologic oncologists attract more patients online?

Answer: With a strong combination of bilingual SEO, conversion-focused website content, and Google Business optimization, practices can consistently generate high-intent leads.

Question: What marketing channels work best for robotic surgery services?

Answer: Organic search dominates, followed by direct traffic from referrals and existing patient relationships.

Question: Why is it important to track calls and forms?

Answer: You need to know where your patients are coming from. In this case, 89 of 134 leads came from organic search—without tracking, that insight would be lost.