7 Serious Mistakes That Will Make People Unfollow You on Twitter

It may be difficult for many to accept, but it’s true that the Twitter audience is impulsive. You might describe this behavior as volatile or even disloyal, but it reflects the nature of the Twitter environment. Remember, followers can unfollow you the moment you violate their preconceived notions or rules of conduct on the platform.

While some may not mind losing followers and might consider it their loss—after all, numbers aren’t everything—it’s not wise to alienate users unnecessarily. At times, you might lose followers for reasons that aren’t justified.

This guide will provide you with insights into serious blunders that may cost you traffic:

1. Tweeting Off Topic

Your Twitter profile bio informs visitors about the type of content you share. Avoid straying from your main topics. Followers often decide to follow you based on the value they perceive in your bio and the content you regularly provide. For instance, if someone explores Kylie Jenner’s Twitter profile, they expect tweets about her cosmetics, upcoming launches, and TV shows, as her bio suggests. If she were to start tweeting about computers or medicine, followers would likely lose interest.

To stay on topic, clearly define your goals for Twitter. While occasional deviations are fine, your tweets should primarily align with your main themes. Listing key topics in your bio can help set the right expectations.

2. Information Overload

While information is valuable, sharing too much at once can overwhelm followers and give them the impression that you’re excessive in your activity. It’s essential to practice restraint. Consider using tools like Buffer to manage your tweets and release them thoughtfully. Excessive tweeting, akin to a “tweet geyser,” can clutter feeds and become annoying.

3. Lack of Value 

Twitter users seek a value exchange. They follow accounts that provide valuable content or insights. If you fail to deliver this value, expect to see followers unfollow you. Sharing helpful links, quick tips, informative research, and industry-specific news establishes your value. In contrast, tweets focused solely on yourself, your products, or your feelings can drive followers away, unless you’re a celebrity—with their lives often capturing public interest.

4. DMing Unknown People

Direct messages (DMs) can be intrusive and annoying, especially if you’re reaching out to someone you don’t know well. Most DMs are considered spam, and users often avoid those accounts. Many Twitter users wish for the platform to eliminate DMs due to the spam problem.

5. Lack of Information 

Providing valuable information keeps followers engaged. Twitter is a significant source of genuine information for many users. Your feed should include a variety of useful insights, such as linking to infographics, offering actionable tips, retweeting quotes from industry leaders, or sharing insightful observations. Failing to provide this content may result in losing followers.

6. Being Offensive 

Numerous stories have circulated about the negative repercussions of offensive tweets. Some individuals have faced job loss, relationship issues, or other serious consequences due to their online remarks. It’s crucial to be cautious with your content. Avoid tweeting the following types of messages:
– Harsh or judgmental comments
– Content related to bodily functions
– Photos taken while inebriated
– Criticism or complaints
– Offensive language or accusations
– Extreme religious or political views
– Mocking or negative remarks

By steering clear of these pitfalls, you can maintain a positive presence on Twitter and retain your followers.