6 Easy Yet Powerful Tips for More Profitable YouTube Advertising

6 Easy Yet Powerful Tips for More Profitable YouTube Advertising

Are you using YouTube for marketing? Are you achieving the results you desire? Many people wonder why a powerful medium like YouTube often fails to deliver the expected outcomes. The reason often lies in how they are using it. If you’re unsure about this, read on.

Here are some straightforward yet actionable tips to ensure profitable YouTube advertising:

1. Compelling Videos 

Creating the so-called ‘viral videos’ can seem challenging, especially if you don’t have a dancing pug to showcase! However, that’s not necessary. Rather than focusing on quantity at first, concentrate on producing content that addresses the specific needs of your audience. The goal is to create valuable and engaging videos for your prospective clients. Anything you can blog about can be transformed into a compelling video. Consider including:
– How-to guides
– Answers to frequently asked questions
– Interviews with experts
– Screen captures
– Slide shows, and more.

2. Annotations for Building Subscribers

Incorporate annotations into your YouTube videos, which should include clickable calls to action. These annotations overlay your videos and can appear for a specified duration. You can link to other videos, channels, playlists, or include a subscribe option. This is particularly useful if you’ve created content that is now outdated; instead of deleting the video, you can embed a link to an updated version.

3. Post Bulletins

You should utilize the ‘Post Bulletin’ feature to inform all your friends and subscribers about new content. This tab is located at the top of your channel. By creating a bulletin with a link to your video, it will appear on the home pages of your subscribers and friends, drawing extra attention and potential traffic to your video. Posting a bulletin significantly boosts your visibility.

4. YouTube Ads

People visit YouTube and search for specific queries, which is advantageous for you as you can bid on these keywords—similar to Google pay-per-click advertising. Instead of text ads, you present your video along with a thumbnail. The costs for bidding on keywords can be very low compared to Google or Facebook ads. Once you submit your video as a Promoted Video, it will run clickable ‘call to action’ (CTA) ads, allowing viewers to easily navigate from your video to your website.

5. Focus on Other Social Media Platforms

Understand that YouTube is also a social media platform. To expand the reach of your videos and make them shareable, you should promote them across other social media sites. A great approach is to create a blog post for each new video, using a keyword-rich title and including relevant content. This effort will help your YouTube video reach blog subscribers and improve its searchability. Additionally, you can add social sharing buttons on the blog for easier sharing.

Consider posting your video to your Facebook profile or business page to access a broader audience. Tweeting the video can also enhance its visibility, as high-quality content is well-regarded on Twitter. You might also submit your video to StumbleUpon, which has recently surpassed Facebook in driving U.S. web traffic from social media.

6. Review YouTube Insights

YouTube provides powerful analytics that give you insights into who is watching your videos and how they found them. By regularly reviewing your analytics, you can gather crucial information about individual videos and your overall channel performance. Tracking metrics like the most-watched videos or those with the most engagement (comments, likes, etc.) will help you understand the type of content that resonates best with your target audience.

Summary

Increasing the return on investment (ROI) for your online videos is achievable by focusing on developing content that aligns perfectly with your audience’s interests. Building a branded channel and utilizing bulletins and ads is essential. However, this is just the beginning of enhancing your online visibility through YouTube marketing!